Preheat the oven to 375 degrees. Line a baking sheet with parchment paper.
Cream the butter and sugar with an electric mixer in a large bowl.
Add in the eggs, vanilla, and food coloring, until the desired color.
Mix in the baking soda and add in the flour 1/2 a cup at a time.
Roll the dough out, until the dough is 1/8 inch thick. From there, cut the cookies out with a heart shaped cookie cutter.
Put the cookies on a baking sheet 2 inches apart.
Sprinkle the cookies with red sprinkles.
Cook in the oven for 7-9 minutes or until the cookies are golden brown around the edges.